Electronic Cigarettes Pact Coalition Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science 1 juul = 20 cigarettes of nicotine. Best way to #KickButtsDay is to NEVER start smoking DYK 1 Juul pod is equal to 20 cigarettes. Like cigarettes, #vaping can impact lung and heart health including cancer and heart disease. Thinking of putting down the vape pen? Go to