Exemption in vape rules allows continued sale of flavors WXXI News Ban on some flavored e cigarettes kicks in F.D.A. Plans to Ban Most E Cigarette Flavors but Menthol The New York Times Vape companies know exactly what they're doing. With colorful packaging, candy inspired flavors, and influencer style marketing, they make products look fun, harmless, and normal especially to teens. But behind every blue razz