The EU is taking action to protect citizens especially children & young people from second hand smoke and aerosols including those produced by e cigarettes. This is why it adopted a KT&G launches e cigarette brand to take on foreign rivals THE INVESTOR E cigarettes increase harm to smokers, so should not be promoted as a harm reduction strategy (in 10 slides) Stanton Glantz blog Smoke without fire: What's the truth on e cigarettes? New Scientist