Altria Saves JUUL e Cigarette Company With $12.8B Investment PMI reaches agreement with Altria to end US licensing deal Vape Business 500 disposable vapes recycled into a powerwall to power a house and workshop enough juice for up to eight hours of home usage or three days of work Tom's Hardware Tobacco giant Altria claims they're moving beyond smoking. But their latest earnings report shows they make 88% of their revenue from cigarettes and cigars, and they fight real policies to reduce smoking