The harm reduction approach should apply to tobacco, too The Globe and Mail Youth vaping dropped to lowest levels in a decade, federal data shows Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune The global nicotine pouch market, valued at around $5.39 billion in 2024, is growing rapidly at nearly 30% CAGR as consumers shift from vaping toward clean, smokeless, and tobacco free options. In the