Will e cigarettes get more popular? overview of new fda e cig e liquid regulations The FDA announced its first authorization of fruit flavored electronic cigarettes intended for adult smokers, a major policy shift that comes after months of appeals to President Donald Trump from the vaping industry. The Administration's new e cigarette policy goes into effect tomorrow, but it will do very little to address the worsening youth e cigarette epidemic. The policy provides a road map for e cigarette makers to