Juul May Have Started a Nicotine Arms Race in San Francisco, Where E Cigs Are Now Banned Business Insider The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Adolescents' Use of Pod Mod E Cigarettes Urgent Concerns New England Journal of Medicine F.D.A. Approves Juul Vapes After Yearslong Delay The New York Times