goodr BFG Sunglasses Holabird Sports goodr BFG Sunglasses Holabird Sports goodr BFG Sunglasses Holabird Sports goodr BFG Sunglasses Holabird Sports. A larger frame in a classic shape built specifically to accommodate those with magnum sized noggins. In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B. S., please!). And so, goodr was born. BOOM. Problem solved. You're welcome.