TheDress Blue Black, White Gold Sales are Through the Roof!!! Eleven years ago, a single photo posted on Tumblr sparked one of the biggest internet debates of all time. The dress instantly divided the world, some swore it was white and gold, The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive