You Can Now Buy 'The Dress' In Either Blue And Black Or White And Gold The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine New in Side Ruched Lace Mix Dress Length 62 Color Navy Blue Price 59,500 Can be made in Black and Rose Gold, Black and Silver Extra charge from size 22+